SME Pulse
SME Pulse is a bite-sized news app tailored for small and medium business owners. It delivers quick, curated updates on industry trends, government policies, market insights, and business tips — all in a fast, scrollable format designed to keep entrepreneurs informed without overwhelming them.
Client
Kenshilabs
Service Provided
Mobile App Design, Web Design, Development
The Goal:
To keep small and medium business owners informed and empowered by delivering quick, relevant news and insights that impact their operations, growth, and decision making all through a simple, time-efficient format.
1
The Challenge:
SME Pulse faced challenges like delivering relevant news without overwhelming users, keeping content fresh and reliable, and designing for quick consumption. These were addressed by curating short form, SME-focused content, integrating reliable news feeds, using a clean, scrollable card UI, and adding personalization features to boost engagement and retention.
2
The Result
SME Pulse has successfully addressed the challenges of content overload and user retention by delivering concise, curated updates tailored for small and medium business owners. With a simple, scrollable format, the app offers timely industry trends, government policies, and market insights, empowering users to make informed decisions without feeling overwhelmed. The integration of personalized features, such as notifications and trending tags, ensures high user engagement and retention. The app's accuracy and fresh content, supported by automated feeds and editorial oversight, have made it a trusted tool for SME owners, fostering business growth and improving decision making.
3
