SME Junction faces several challenges as it builds a trusted B2B marketplace for India’s industrial supply chain. One major hurdle is overcoming the traditional mindset of SMEs that still rely on offline procurement and personal networks, making digital adoption slower. Establishing credibility and ensuring trust between buyers and sellers is also critical, as fraudulent listings or unreliable vendors can undermine confidence in the platform. Price sensitivity among SMEs poses another challenge, since businesses often seek the lowest cost rather than focusing on quality and reliability. Additionally, managing a wide variety of products across sectors like chemicals, steel, textiles, and machinery requires strong quality control and logistics coordination. Competition from established B2B giants and global marketplaces further intensifies the need for SME Junction to differentiate through trust, personalization, and localized solutions. Sustaining user engagement and retention while scaling operations across Bharat remains a key ongoing challenge.