OOO Farms faces several challenges in its mission to revive indigenous foods and empower farming communities. One of the biggest hurdles is raising awareness among consumers who are often more inclined toward modern, processed, and high yield crops rather than traditional grains and seeds. Convincing people to shift their eating habits and value biodiversity over convenience takes continuous education and storytelling. Price sensitivity also poses a challenge, as chemical free, traditionally grown foods can be costlier than mass produced alternatives. On the farming side, ensuring consistent supply, scaling operations across diverse communities, and safeguarding indigenous knowledge from being lost to industrial agriculture requires significant effort. Additionally, competing with large agribusinesses and processed food brands that dominate the market makes visibility and outreach even more critical. Despite these challenges, OOO Farms continues to bridge the gap between farmers and conscious consumers, though sustaining this balance demands constant innovation and resilience.