Dhaanika
Dhaanika is a premium rice m-commerce platform that offers a curated selection of authentic, high-quality rice varieties from across India. It focuses on sustainability, supporting local farmers, and providing easy ordering with fast delivery. The app delivers farm-fresh rice directly to consumers' doorsteps, ensuring convenience and quality.
Client
SME Exclusive
Service Provided
Mobile App Design, Web Design, Development
The Goal:
The goals of the Dhaanika app are to provide premium, authentic rice varieties, support local farmers, promote sustainability, offer convenient ordering and fast delivery, and educate consumers about the benefits of different rice types.
1
The Challenge:
The challenges for the Dhaanika app include ensuring reliable delivery, maintaining rice quality, educating consumers about rice varieties, balancing sustainability with cost, competing in a crowded market, and ensuring accessibility for users with limited tech resources.
2
The Result
From a design perspective, the Dhaanika app focuses on a clean, minimalist interface that ensures an intuitive user experience. High-quality visuals and smooth animations enhance product presentation, while a responsive design guarantees consistency across devices. The app is optimized for seamless browsing, ordering, and delivery tracking, with design elements that align with the brand’s premium and sustainable image, contributing to a positive and engaging customer experience.
3
